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1970 Volvo - $40,000 - Morgantown, PA - 1970 Volvo 1800E The brand name Volvo was originally registered as a trademark in May 1911 with the intention to be used for a new series of SKF ball bearings. It means ''I roll'' in Latin, conjugated from ''volvere''. The idea was short-lived, and SKF decided to simply use its initials as the tra